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A clear purpose of inclusion, quality and impact

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About Us

Clearer Group, co-founded by Ross Lazaroo-Hood and Sitki Gelmen, has a distinctive mission within the bottled water market. The company aims to stand out with its unique ethical proposition, centred around clearer principles, values, and outcomes throughout the entire journey from source to consumption.

One of the significant aspects of Clearer Group is its commitment to inclusive employment practices. The company actively employs a diverse workforce, including individuals with various abilities. By doing so, Clearer Group seeks to not only enhance the lives of young adults with disabilities but also drive significant social impact by promoting disability inclusion and bridging gaps within society.

In terms of its business strategy, Clearer Group has ambitious international growth plans. The company envisions establishing its presence in multiple segments of the bottled industry, ranging from hydration and functional water to tonics and value-added products. These efforts will primarily target hospitality, food service, and online

Clearer Group, co-founded by Ross Lazaroo-Hood and Sitki Gelmen, has a distinctive mission within the bottled water market. The company aims to stand out with its unique ethical proposition, centred around clearer principles, values, and outcomes throughout the entire journey from source to consumption.

One of the significant aspects of Clearer Group is its commitment to inclusive employment practices. The company actively employs a diverse workforce, including individuals with various abilities. By doing so, Clearer Group seeks to not only enhance the lives of young adults with disabilities but also drive significant social impact by promoting disability inclusion and bridging gaps within society.

In terms of its business strategy, Clearer Group has ambitious international growth plans. The company envisions establishing its presence in multiple segments of the bottled industry, ranging from hydration and functional water to tonics and value-added products. These efforts will primarily target hospitality, food service, and online platforms.

The portfolio of Clearer Group encompasses three flagship brands: Clearer Water, Clearer Twist, and Soileir Packing & Distribution. While offering unique solutions, each brand maintains the highest standards and ethical values while also prioritising environmentally friendly and sustainable practices.

The production process takes place either at the company-owned facility in Larne, Northern Ireland, or in our sister facility based in Turkey. A significant development on the horizon is the planned construction of a large, high-capacity bottling plant for Soileir Packing and Distribution in early 2025. This expansion will not only facilitate increased production but also offer a comprehensive contract packing service, enhancing distribution capabilities throughout the European Union.

Clearer Group places a strong emphasis on earning the trust of its customers. The company ensures that its processes prioritise the well-being of both people and the environment, all while maintaining an unwavering commitment to product quality.

Overall, Clearer Group’s combination of ethical values, inclusivity, and sustainable practices within the bottled water market positions it as a unique player with ambitious growth plans across its three flagship brands.

The Clearer Group

Clearer Water

Clearer Water is naturally purified through County Antrim, cretaceous limestone, bottled on-site producing a perfectly balanced PH 7.8, alkaline spring water, rich in essential minerals. Clearer Water is a socially responsible employer and champions a mixed ability workforce, providing training and career development for additional needs and socially disadvantaged young people.

Hydration Hub

Hydration Hub will help participants create a business culture where the health of employees and customers are prioritised. Allowing for healthier drinking habits to be adopted with ease, removing the inconvenience of having to go off site for “on the go,” chilled low calorie, zero sugar beverages rich in vitamins and minerals. Hydration Hub was designed to lead the premium self-service market, with the aim to deliver a user experience that prioritises convenience and accessibility.

Soilèir Packing & Distribution

Soilèir Packing & Distribution stands out as an innovative provider of packing, bottling, and distribution solutions. Operating from a state-of-the-art facility in Maghermore, Northern Ireland, and a sister facility in Turkey. We specialise in offering comprehensive packing and filling solutions for both still and sparkling water, sourced from natural water sources. With the capabilities to accommodate a variety of packaging options, including glass and PET bottles of various sizes, along with an assortment of caps. Our white labelling service offer clients access to the premium-quality water at its source, which is then expertly bottled and efficiently distributed from Soilèir Packing & Distribution's advanced facilities.

THE RUSA FOUNDATION

The RUSA Foundation was founded by Ross Lazaroo-Hood and Sitki Gelman combining a passion for competitive sports with corporate social responsibility. The RUSA Foundation was officially awarded it’s Charity Status in August 2021 by The Charity Commission for England and Wales and the foundation has continued to grow and support disadvantaged individuals and communities ever since.

Clearer Twist

Clearer Twist is a premium mixer brand that is unlike anything on the market. Our mixers are created using a high Alkaline water with a PH of 9.4 which means less sugar, less calories, just pure refreshing great taste! Once you experience the twist you’ll see why. Clearer Twist caters to all tastes and the product range includes Premium Tonic, French Pink & Ginger Ale.

Leadership

Our management team are committed to development within a social impact, sustainable and responsible environment and supply chains. We are passionate about being socially responsible employers and champions of a mixed ability workforce, providing training and career development for additional needs plus socially disadvantaged young people.

Sitki Gelman

Co-Chairman

Sitki is responsibility for the development and implementation of Landmark Holding Group’s financial strategy plus looking at new business opportunities. A qualified and accredited Engineer with over 10 years’ experience in project and business management. He began his career in the Insurance sector in 2010 when he commenced with Greenwich Underwriting, becoming a Board Member in 2015 and was appointed as CEO in 2016. Sitki has vast experience in all aspects of finance, corporate governance and claims. Sitki is a graduate of Kingston University and has spent time both in Turkey and the United Kingdom.

Ross Lazaroo-Hood

Global CEO / Co-Chairman

Ross has strong roots in Northern Ireland from his home town of Larne where he spent his youth and young adulthood growing up in a local Seacourt estate, moving to England to complete his honours degree in Management and financial services. The last 20 plus years has been in London within the global Insurance market. A career that started as a junior claims broker through to being class underwriter at one of the main Lloyd’s of London’s syndicates, He is also Founder of the insurance group Landmark Holding Group. He was delighted to be granted Freedom of the City London in 2021. Now investing his own time into the RUSA Foundation charity that he co-founded to provide a better future to those in grass roots competing sports and underprivileged families and disadvantaged children. We have a commitment to develop in a sustainable and responsible way. Passionate about being socially responsible employers and champions of a mixed ability workforce, providing training and career development for additional needs and socially disadvantaged young people. Ross is grateful to be able to give something back through his various roles. He enjoys helping to build the careers of others, developing relationships with internal and external clients, seeing all the rewards that are generated with people working together to embrace their aspirations.

Jon Hayman

Non-Executive Director

Jon has over thirty years’ experience of working with both start-up and internationally established Food & Beverage businesses at senior management and Board Level in the UK, USA and UAE. Over the span of his successful career, Jon has held various high-level positions in industry leading companies including Bulmers Cider, Nobel Foods, GU Desserts and more recently Jon held the position of Managing Director of WOW HYDRATE Limited. Jons experienced a series of career milestones including the successful launch of the UK brand, The Happy Egg Co and the launch of WOW Hydrate across the UK and EU which involved securing a high number of multinational grocery retailers and sports outlets as stockists for the business.

Ömür Filiz

Board Adviser

Ömür Filiz is a seasoned professional with expertise in project finance, corporate finance, fundraising, investment banking, and venture capital, with a notable focus on smart city initiatives, sustainability, circular economy, energy sector, fintech, and technology sectors. Over the past two decades, he has been actively engaged in conducting due diligence processes and overseeing investment portfolios across diverse sectors.  Ömür has played essential roles in coordinating fundraising initiatives and offering strategic counsel to prestigious entities such as European Funds for Southeast Europe, the World Bank, Kuwait Finance House, and prominent Turkish conglomerates. His dedication to achieving tangible outcomes and cultivating growth underscores his steadfast commitment to the ventures he has supported in these domains.  Additionally, Ömür established Technolera, a venture building company dedicated to impact investment in Istanbul, further demonstrating his entrepreneurial spirit and commitment to driving positive change through innovative ventures.  Ömür holds a Bachelor’s degree in Economics from Bogazici University.

Awards

Clearer Group have been recognised for our ethical practice and premium products. To be endorsed by prestige bodies, that are respected across the hospitality and packaging industry, speaks volumes to the hard work of the wider Clearer Group team.

Clearer Water has been awarded The Good Shopping Guide's highest ethical score of 100! Continuous improvement is at the core of all our processes across the Clearer Group and we continue to strive to not only offer our customers high-quality products but improve our processes along the way.

Clearer Water were delighted to be awarded the 2022 Innovation Award at the Larne Times Excellence Awards. As a Larne-based businesses, to receive this accolade was a special moment for the business and a testament to the business model that Clearer Water has created.

Fresh after the launch of Clearer Twist, we were delighted to have Clearer Twist Premium Ginger Beer awarded the Gold Medal in the Premium Adult Soft Drinks category in the July 2023 British Bottler’s Institute Awards.

We celebrated another success in in Premium/Adult Soft Drinks category as Clearer Twist Premium Tonic was awarded the Diploma Award at the 2023 British Bottlers Institute Awards 2023.

Clearer Water Still was awarded the Silver Medal in the Spring Water Still Category in the July 2023 British Bottler’s Institute Awards.

Clearer Water with Bubbles was awarded the Diploma Winner in the Spring Water Sparkling Category in the July 2023 British Bottler’s Institute Awards.

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Hours: Monday - Friday | 09:00 - 17:00

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Clearer Group
146b Shore Road, Larne,
Northern Ireland, BT40 3HY
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